We want it to feel like you’re at your aunt’s house on a Wednesday afternoon after a hard morning at work. She makes you the best sandwich ever, with homemade bread, and fresh tomatoes from her garden.

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While she is cooking lunch, you peruse her cookbook collection on her kitchen shelf, the smell of pie cooling on the windowsill, and sweet earth from the garden tickling your nostrils.

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Our brand is influenced by stand-out cookbooks like the Moosewood Cookbook series, and incredible restaurants like Chez Panisse, led by Alice Waters. It’s whimsical, handmade, and elegant but approachable.