From packaging to print, our goal for the Canoe Cove Honey brand refresh was to highlight the quality of their products while honoring the brand’s rich legacy on Prince Edward Island.

Our visual identity focusses on the brand and product by using clean typography and a minimal layout to bring clarity to communication and help it stand out in a space often dominated by bee and honeycomb motifs. The owners of the brand are friendly and have a great sense of humour. We brought their warmth and personalities into the brand through custom varietal illustrations and a playful beekeeper mascot with a big-ass smoker.