Hood+Searle’s first can design for Blue Lobster was an extension of their beverage line. Tropical Punch, breaks the mold with a fully illustrated can and accompanying display.
The new product is part of the brand’s Nostalgia series, playing on the nostalgic flavours of the 90’s. Hood+Searle established the art direction for the beverage, embodying a refreshing tropical escape rendered in a retro illustration style and tiki type choice. We implemented the branding into billboards, digital ads, influencers boxes, commercials and a tiki hut in store display. Together these assets created the most comprehensive launch of a Blue Lobster product yet.
